NEW PRODUCT: Plano Alabama Rig Box Solves Rig-Storing Issues

Alabama and other umbrella-style bass fishing rigs have earned a permanent place among many bass fishermen's tackle arsenals, but the wire-frame contraptions have had a problem fitting into anglers' traditional tackle storage systems.
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NEW PRODUCT: Berkley Flicker Shad Comes in New Sizes

The Berkley Flicker Shad has been so popular the development team at Berkley decided two models weren't enough. Now, the Berkley Flicker Shad will be available in 4-cm (1.6 inches) and 6-cm (2.4 inches) versions.
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NEW PRODUCT: Plano Tubs Offer Ultimate Storage Solutions

Stowing, organizing and protecting valuable equipment is a must for outdoors enthusiasts, workers and hobbyists, and Plano Molding Co. is the longtime leader in the gear storage category.
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Plano Offers Tribute to Wejebe

Plano Molding Co. officials join the many in the fishing industry mourning the loss of celebrity angler Jose Wejebe, who was killed Friday afternoon when a plane he was piloting crashed shortly after takeoff from Florida's Everglade Airpark.
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NEW PRODUCT: Ranger 175T Angler

Ranger Boats recently introduced the 175T Angler, a 21st century design taking cues from several classic Ranger multi-species platforms. The newest member of the company's multi-species lineup touts an elevated level of fishability and comfort while delivering remarkable performance and style to today's tiller-boat angler.
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Records Being Broken - But Still No Winner in Mustad Hook a Million Promotion

Mustad, the world's largest-selling fish hook brand, is hoping its Hook a Million promotion will deliver $1.4 million in cash to lucky anglers who set new world and state records.
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Shakespeare Partners With Take Me Fishing

Shakespeare and Take Me Fishing have once again partnered to promote fishing among youth, adults and families. Anglers that purchase $40 or more of Shakespeare kits* or combos* and also purchase a 2012 fishing license can submit their claim form and receive $10 back. This marks the third year of this partnership.
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Berkley Booth to Feature Top Bass Pros at 2012 Bassmaster Classic

Bassmaster Classic Expo attendees have a chance to meet numerous bass pros at the Berkley booth February 24-26, 2012, in Shreveport, La.
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NEW PRODUCT: Ranger Adds to Its Z Series Line of Bass Boats

Measuring 17 feet, 6 inches and rated for 115 horsepower, the all-new Ranger Z117 is available with a wide range of precision-matched outboards and delivers the advanced fishability and best-in-class heritage of the Ranger Z Series for under $30,000.
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Mercury Announces Films Festival Winners

The votes have been counted and Canadians have swept both the consumer and partner categories of the 2011 Mercury Films Festival.
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Hank Parker Chooses The Powell Group as Its Agency of Record for His Hunting Interests

Legendary outdoorsman and media celebrity Hank Parker announced today that he has selected The Powell Group to manage the relaunch of HankParker3D.com, Swhacker-Broadheads.com and CmereDeer.com.
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ICAST "Best of Show": Abu Garcia Revo MGX Wins Best Freshwater Reel Award at ICAST 2011

The Abu Garcia Revo MGX has been awarded the Best Freshwater Reel Award at the 2011 ICAST show in Las Vegas, Nev. At a mere 5.4 ounces, the MGX is the next generation of low-profile baitcast reels.
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ICAST "Best of Show": Sebile D&S Crank Wins Best Hardbait Award for Innovative Crankbait Design at 2011 ICAST

The Sebile D&S Crank won Best Hardbait at this year's ICAST show, adding to its growing list of accolades that already include NANTES 2011 (Europe) Best New Hard Lure and Best of Show awards. This unique lure designed by Patrick Sebile gives anglers a deep-diving crankbait that can be fished in any heavy cover without worry of snags.
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ICAST "Best of Show": Berkley NanoFil Fishing Line Receives Multiple Awards at 2011 ICAST New Product Showcase

Berkley NanoFil was awarded with the Best of Show and Best New Line Awards at this year's ICAST show in Las Vegas, Nev. Berkley NanoFil is the first uni-filament line. NanoFil is optimized for use on spinning reels. It provides the angler with effortless casting, strength and superb sensitivity all in one small-diameter line.
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ICAST "Best of Show": Shakespeare Casting and Sound Kits Earn Best Kid's Tackle Award at 2011 ICAST

The Shakespeare Kid's Sound Kits were awarded with the Best Kids Tackle award at this year's ICAST show in Las Vegas, Nev. The Sound Kits are highly interactive, giving young anglers a chance to learn while having fun.
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ICAST "Best of Show": Hobie's New Revolution 11 Takes ICAST New Product Award Right Out of the Gate

Hobie Cat showcased their Mirage Revolution 11 the morning of July 13, 2011, at International Convention of Associated Sportfishing Trades (ICAST). By the evening the kayak earned a prestigious New Product Showcase Best of Show award in the Boat Category.
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ICAST "Best of Show": Plano's Hydro-Flo Tackle Bag Earns an ICAST "Best of Show" Award

Plano Molding Co. has been awarded a prestigious "Best of Show" award for its Guide Series Hydro-Flo tackle bag entry in the tackle management category at the annual International Convention of Associated Sportfishing Trades (ICAST) show held last week, July 13-15, 2011, in Las Vegas.
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NEW PRODUCT: Berkley Releases Havoc Bottom Hopper, Bottom Hopper Jr. Finesse Worms

Traditional finesse style worms lack action and are ultra stiff, leaving these baits useless on the water. From the beginning, Berkley Havoc baits have been all about action and having a functional bait that anglers can trust.
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