Berkley Trilene XL and XT line

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NEW PRODUCT: Plano Offers a Solution for Bait Jar Storage

Plano's Bait Container StowAway sports the familiar look and friendly dimensions of Plano's classic 3700-size Deep StowAway Utility Box. The box features a thick and thoughtful foam insert designed to cradle up to 15 individual 1.5-inch diameter bait jars, plus three more 1.75-inch jars.
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NEW PRODUCT: Plano Elite KVD Speedbag Wormfile

Plano releases Elite KVD Speedbag Wormfiles - rugged gear that allow anglers to keep their precious plastics in their original packaging and perfectly organized and easily sorted.
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Lew's partners with Missouri FOP in fundraiser for wounded Springfield police officer

Lew's and the Missouri Fraternal Order of Police have teamed in a major fundraiser to benefit Springfield, Mo., police officer Aaron Pearson and his family. Pearson was seriously wounded late last month while responding to a burglary call.
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Lew's and Hank Parker partner in 2015

SPRINGFIELD, Mo. (Nov. 18, 2014) - Two legendary names in fishing, Lew's and Hank Parker, have teamed in a promotional agreement for 2015 to carry the family fun of fishing message into millions of American households across the county.
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Sunsect Inks Sponsorship Deal with "Hank Parker's Outdoor Magazine" Fishing Show

Sunsect and Hank Parker recently announced a sponsorship agreement, making Sunsect the show's exclusive sunscreen and insect repellent sponsor.
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Fourth Annual Hobie Fishing World Championship: Can Team North America Take the Crown?

Dateline The Netherlands...October 30-November 3, 2014. Can the North American contingent take the Hobie Fishing World Championship lV crown?
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Hobie Releases Mirage Pro Angler 17 Tandem Rig

Fishing out of Hobie's Pro Angler 12 or 14 is so much fun that Hobie is now making it possible for two anglers to share the experience in the same boat. Introducing the Pro Angler 17T.
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Berkley Releases New IRONSILK Line

No other monofilament fishing line stands up to wear and tear like IRONSilk. This line was built to be fished in the most abrasive environments like around zebra mussels, oyster beds, docks or rip rap.
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Hobie Bass Open Quickly Approaching

The Hobie Bass Open qualifier for the Hobie Fishing Worlds IV will be held at Kentucky Lake Dam Village State Resort Park in Kentucky, May 30-June 1. The qualifying event will offer competitors the chance to join Hobie Fishing Team Captain, Justin Carter, and 2013 IFA Champion, Steve Lassard, to represent Team USA at the Hobie Fishing Worlds in Amsterdam, Netherlands, Oct. 6-10, 2014.
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Mercury Marine Wins Business Friend of the Environment Award

Mercury Marine, the world leader in marine propulsion and technology, was presented a Wisconsin Business Friend of the Environment Award on Wednesday, May 14, 2014, in Pewaukee, Wis.
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New Product: Mercury Marine Introduces New Industry Leading Lineup of Four-stroke Marine Engine Oils

Mercury Marine's recently introduced lineup of four-stroke marine oils is the new top choice for protection on the water. The new simplified lineup replaces Mercury's previous four-stroke oil family.
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New Product: Berkley Introduces New Flicker Minnow, Available June 2014

When it comes to catching fish, beginners and professionals still rely on them whenever - and wherever - fun or money is on the line. Well, move over Flicker Shad and make some room for the brand new Berkley Flicker Minnow.
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Hobie Announces 4th Annual Hobie Fishing World Championship

The fourth annual Hobie Fishing World Championship (HFW4), presented by Rhino-Rack and hosted by Hobie Kayak Europe, will take place in Amsterdam, Netherlands, Oct. 6-10, 2014.
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New for 2014! Berkley Releases New PowerBait, HAVOC, Flicker Shad Baits

Each year Berkley introduces a variety of shapes during the mid year in preparation for the Bassmaster Classic and spring. With the 2014 Classic behind us it is time to introduce the baits.
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Australian Angler Richard Somerton Wins 2013 Hobie Fishing World Championships

The weather gods were not kind to Marlo today for the final day of the 3rd Hobie Fishing World Championships. Competition was cut short by two hours with winds reaching 60km an hour (37 mph), adding a much greater degree of difficulty for all anglers, especially those unfamiliar with the East Gippsland Fishery.
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NEW PRODUCT: Mercury Propellers Introduces Spitfire Product Line Expansion

With a 16 percent gain in holeshot performance, Mercury Propellers set a new standard in aluminum propellers by expanding its Spitfire line to include a Spitfire propeller designed to fit larger engines rated at 135 horsepower and above.
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