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New Product: Berkley Introduces New Flicker Minnow, Available June 2014

When it comes to catching fish, beginners and professionals still rely on them whenever - and wherever - fun or money is on the line. Well, move over Flicker Shad and make some room for the brand new Berkley Flicker Minnow.
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Hobie Announces 4th Annual Hobie Fishing World Championship

The fourth annual Hobie Fishing World Championship (HFW4), presented by Rhino-Rack and hosted by Hobie Kayak Europe, will take place in Amsterdam, Netherlands, Oct. 6-10, 2014.
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New for 2014! Berkley Releases New PowerBait, HAVOC, Flicker Shad Baits

Each year Berkley introduces a variety of shapes during the mid year in preparation for the Bassmaster Classic and spring. With the 2014 Classic behind us it is time to introduce the baits.
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Australian Angler Richard Somerton Wins 2013 Hobie Fishing World Championships

The weather gods were not kind to Marlo today for the final day of the 3rd Hobie Fishing World Championships. Competition was cut short by two hours with winds reaching 60km an hour (37 mph), adding a much greater degree of difficulty for all anglers, especially those unfamiliar with the East Gippsland Fishery.
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NEW PRODUCT: Mercury Propellers Introduces Spitfire Product Line Expansion

With a 16 percent gain in holeshot performance, Mercury Propellers set a new standard in aluminum propellers by expanding its Spitfire line to include a Spitfire propeller designed to fit larger engines rated at 135 horsepower and above.
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NEW PRODUCT: Berkley HAVOC 4-inch Back Slide

"How do you stand out in a crowd? I've been asked this time and again. You stand out by doing your own thing and going against what is thought to be conventional. That is exactly what the folks at Berkley and I have created with the HAVOC 4-inch Back Slide," states Mike Iaconelli.
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Third Annual Hobie Fishing World Championship: Can Anyone Beat Marty Mood?

Can anyone beat returning champion, Marty Mood? Yes, if the other 41 competitors, including eight Americans, competing in the upcoming Oct. 30-Nov. 3, 2013, Hobie Fishing World Championship have anything to say about it.
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Mercury Marine introduces Enertia ECO fuel-saving propeller

Addressing the related topics of increasing fuel costs and environmental stewardship, Mercury Marine is pleased to introduce the new Enertia ECO propeller today at IBEX in Louisville, Ky. The Mercury Enertia ECO was specifically designed for high-horsepower outboard-powered boats, offering boaters a 10 percent increase in fuel economy at cruising speeds.
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Hobie's New Mirage Sport Kayak Proves That Not All Fishing Kayaks Are Created Equal

All fishing kayaks are created equal, right? Hardly. One ride in the new Hobie Mirage Sport and anglers everywhere will immediately appreciate and understand it for what it is: an extremely stable 225-pound capacity, easy-to-use watercraft that excels for fishing in-shore and on smaller bodies of water.
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Berkley Launches First International High School Fishing Club Challenge

Berkley fishing tackle is going back to school. High school that is, with the launch of the first International High School Fishing Club Challenge. Beginning August 15, 2013, high school fishing coaches can register their school to participate in the program.
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Three-peat: Humminbird Tops in Electronics at ICAST For Third Consecutive Year

Each year fishing industry insiders from around the globe descend on ICAST with one thing in mind-to see the next season's hottest new products. The night before the show opens is like Christmas Eve; but instead of sizing up what's under the tree, fishing media gather at ICAST's "New Product Showcase," the first official look at what's new.
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Plano Updates Guide Series Tackle Bag

For 2014, improving upon the improved, Plano brings the reengineered Guide Series Tackle Bag collection. For years now, the celebrated Guide Series has yielded the utmost in tackle storage solutions. But unwavering in its pursuit of perfection, Plano has implemented a game-changing feature: a work surface.
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Hank Cherry Joins Eco Pro Tungsten Staff

Eco Pro Tungsten announced the addition of Bassmaster Elite Series pro Hank Cherry to its Pro Staff. Hank got the attention of the bass fishing fans with his 3rd place finish at the 2013 Bassmaster Classic. Since the Classic, Hank has not disappointed and currently leads the Elite Series Rookie of the Year points.
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Abu Garcia Launches "For Life" Documentary

In 2014, Abu Garcia will re-launch its iconic Swedish made round reels. Set to be unveiled at ICAST in Las Vegas, July 10, 2013, Abu Garcia will present the newly updated editions of its original Record, C4, C3, Pro Rocket and Morrum Swedish-made round reels.
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Buy a Humminbird 598ci Before June 30, Get $100 Back

Anglers across the country are saying bigger isn't always better. Case in point, recent boat buying trends point to mid-sized motors and boat lengths rising in popularity. Seems everyone is looking for value and ways to stretch a dollar.
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Minn Kota Offers Talon Shallow Water Anchor Wireless Foot Switch and Easy Mounting Options

Minn Kota's new wireless foot switch gives the Talon shallow water anchor another method for hands-free operation. In addition, Minn Kota is offering new bracket options for simplified mounting and added functionality.
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Reese Produces 15 Pounds On Final Day For West Point Win

Skeet Reese was the fourth, and final, angler to lead the Bassmaster Elite Series West Point Lake Battle as each day ended with a different leader. With the win, the Berkley pro took home the tournament trophy and $100,000 during the tournament on West Point Lake in LaGrange, Ga.
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Jason Christie Rides His Ranger Boat Into Pro Bass Fishing Record Books

Ranger Pro Jason Christie experienced a month like few others in professional bass-fishing history with wins on two different tours in consecutive weeks in April, the first angler to accomplish such a feat.
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Plano Guide Series Lumbar Fishing Pack - Perfect for Wade, Shore Anglers

The saying, actually protest statement, "I only have two hands!" is accurate, anatomically speaking... Grab one thing, pick up another, and your paws are pretty well occupied.
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Louisiana-Monroe Anglers Win FLW College Championship, Qualify for Ranger Cup University Team of the Year Event

Paul Clark and Brett Preuett, collegiate anglers from the University of Louisiana-Monroe, became the first team to qualify for the 2013 Ranger Cup University Team of the Year finals by winning the FLW College Fishing National Championship held April 23-25, 2013, on Arkansas' Beaver Lake.
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Plano Releases Alabama Rig Stow Pack

Introducing Plano's newest creation: the Alabama Rig Wrap - a durable soft-sided satchel that measures 14- by 8.5-inches, and folds into a half-inch thick wallet holding up to six fully assembled Alabama Rigs.
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Fenwick Teams With 30 Top Collegiate Anglers

It isn't easy being a collegiate angler. With rising cost of tackle and tuition, going after sponsors is a nearly impossible task. Fenwick saw the need to support the rising collegiate sport by selecting 30 student anglers to represent Fenwick on and off the water, and give one of these student athletes a fully paid summer internship.
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Third Annual Hobie Fishing World Championship to Take Place in Australia

Australia is not just about kangaroos, shrimp on the barbie or beer - it is also very much about world-class fishing. Anglers from across the globe will discover this fact as they converge on the Bemm and Snowy Rivers in Victoria, Australia, October 30-November 3, 2013, for the third annual Hobie Fishing World Championship.
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Berkley Trilene "Cast for Cash" Wins Bucks for Missouri Man at Bassmaster Classic

Dan Rahier didn't expect to personally meet Hank Parker for a backstage casting lesson, and certainly never expected to have the opportunity to cast for a $100,000 check. The Dixon, Mo., X-ray Technician was randomly selected from a packed BOK Center crowd to test his casting skills in the Berkley Trilene Cast for Cash contest at the final weigh-in of the 2013 Bassmaster Classic held in Tulsa, Okla., Feb. 22-24.
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New Product: Plano Flex 'N Go Satchel

Those famous last words spoken by your fishing buddy: "No worries man, I've got all the tackle we need. Just meet me at the boat landing." We've all been there. You're looking for an Arkansas shiner pattern 5-inch fluke. He hands you a gnawed-on 7.25-inch mystery plastic in a color unrecognizable to both Sherwin-Williams and Dutch Boy. Hosed.
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YETI Coolers Inks 1-Year Sponsorship Agreement with "Hank Parker 3D"

YETI Coolers, manufacturers of rugged coolers for a broad range of activities, and "Hank Parker 3D," a top-rated hunting show hosted by Hank Parker, Hank Parker Jr. and Billy "Catfish" Parker, announced a one-year sponsorship agreement, making YETI the show's exclusive cooler sponsor.
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Ranger Cup University Increases Payouts for 2013

Opportunities for collegiate bass anglers to turn their passion for fishing and team pride into cash payouts will grow in 2013 as Ranger Cup University announces additional contingency prizes for the upcoming year.
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Ranger Boats Begins Production on New Aluminum Line

Ranger Boats, the nation's largest manufacturer of premium fiberglass fishing boats, announces the launch of an all-new aluminum series of boats for the 2013 model year. A state-of-the-art production facility, located adjacent to company headquarters in Flippin, Ark., was unveiled earlier this week.
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Ranger Boats, Lucas Oil Announce Partnership

Ranger Boats, the nation's premier manufacturer of fiberglass fishing boats, announces a partnership with Lucas Oil, the leading manufacturer of high-quality petroleum additives and oils for high-performance engines.
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